/ ASCARO | The First Padel & Social Club in Malaysia

Prompt was the visionary force behind the successful launch of ASCARO in Malaysia. Prior to ASCARO's grand debut in Kuala Lumpur's sports and entertainment scene, Prompt provided comprehensive, end-to-end marketing solutions for the padel and social club

“ASCARO needed a marketing partner who could not only understand our vision but also help us achieve it. As the first Padel club in Malaysia, marketing is an important component for our success, ensuring that we reach the right audiences while maintaining our brand identity. Partnering with Prompt has been one of the best decisions we've made. Since the establishment of our club, we have executed many first-in-the-market initiatives together to grow and sustain the Padel community.“

- Daniel Liljekvist, Managing Director & Partner at Ascaro Malaysia -

Marketing Strategy

As Malaysia’s first padel court, we crafted a comprehensive marketing strategy, conducted market research, and identified target audiences. This led to ASCARO's successful market entry, establishing a strong brand presence and fostering a thriving padel community today.

Brand Identity

Prompt adapted ASCARO’s global brand identity for the Malaysian market, maintaining the elevated & premium brand personality unique to ASCARO, all while tailoring the tone of voice to resonate with Asian audiences.

Event Launch & Activations

Prompt orchestrated ASCARO's grand launch in Kuala Lumpur, managing everything from event planning, to guest list curation, and on-site execution. We also played a key role in ongoing event planning and activation, notably contributing to major events like International Women's Day, ASCARO's Anniversary Party, and the upcoming Malaya Padel Open.

Press Releases, and Media Invites

Prompt managed ASCARO's PR efforts, handling media invites, aligning with influencers, and securing coverage in top-tier publications like Media Prima, Harper's Bazaar, Buro, SAYS, and more. These prominent placements have propelled ASCARO to the top of first-page search rankings.

Social Media and Content Development

We implemented a mix of paid and organic social media strategies, creating engaging and original content like promotional videos, reels, and high-quality photography to enhance ASCARO’s presence on social media. These efforts led to increased brand awareness, engagement, and growth in followers.

Email Marketing

Prompt executed an end-to-end email marketing strategy for ASCARO, enhancing community engagement, boosting event attendance, driving membership registrations.

Sponsorship / Partnership Framework

Prompt developed the Sponsorship Structure and Go-to-Market Strategy for ASCARO, targeting prominent brands aligned with its values and goals.