Meet the Team
Gabb Agapito
Chief Executive Officer
With 15 years of experience spanning diverse categories such as F&B, Retail, Consumer Care, Pharma, Tech, Finance, Sports & Recreation, and Telco, Gabb has distinguished himself through his innovative crafts and initiatives. His contributions have significantly benefited past clients, including McDonald's, Coca-Cola, and Nestle, among others, as well as various agencies. Gabb's expertise has helped them grow and earn awards in areas including integrated media, social media, partnerships, e-commerce, performance, media effectiveness, and innovation.
Halina Santiago
Chief Creative Officer
Halina has over 20 years of experience in the field of advertising & design. Armed with a creative skillset, an eye for beauty and a strategic approach on brand communication, she has progressed from leading top local accounts in the Philippines, to leading the Regional APAC creative team for one of P&G's leading hair care brand to being Global Creative Lead for Unilever's top skin care brand.
Rocio Abanes
Chief Client Officer
With a decade of agency experience in strategic account management, Rocio possesses a robust background across various categories such as FMCG, Telecommunications, Automobile, Sports & Recreation, Retail, Finance, Entertainment, and Technology. She is solutions-oriented and brings a profound understanding of the media and marketing landscape. Rocio consistently knows what it takes to create impactful work in both content and digital commerce.
Nurin Jeffry
Sr. Executive
Prompts that move me
My prompt is to effortlessly link businesses with their customers, acting as the subtle thread that keeps their messages and values in sync.
Wendy Liang
Sr. Content Creator
Prompts that move me
Creating content that connects and inspires is my Prompt. I love mixing strategy and creativity into compelling narratives.
Be it a video, a social media post, or a write-up, my goal is always to produce content that resonates and brings value.
Natasha Orri
Marketing Executive
Prompts that move me
My prompt is achieving successful results by understanding clients’ needs and keeping the broader vision in mind. I like to bring things together and make it happen!
Gabb Agapito
Chief Executive Officer
With 15 years of experience spanning diverse categories such as F&B, Retail, Consumer Care, Pharma, Tech, Finance, Sports & Recreation, and Telco, Gabb has distinguished himself through his innovative crafts and initiatives. His contributions have significantly benefited past clients, including McDonald's, Coca-Cola, and Nestle, among others, as well as various agencies. Gabb's expertise has helped them grow and earn awards in areas including integrated media, social media, partnerships, e-commerce, performance, media effectiveness, and innovation.
Halina Santiago
Chief Creative Officer
Halina has over 20 years of experience in the field of advertising & design. Armed with a creative skillset, an eye for beauty and a strategic approach on brand communication, she has progressed from leading top local accounts in the Philippines, to leading the Regional APAC creative team for one of P&G's leading hair care brand to being Global Creative Lead for Unilever's top skin care brand.
Rocio Abanes
Chief Client Officer
With a decade of agency experience in strategic account management, Rocio possesses a robust background across various categories such as FMCG, Telecommunications, Automobile, Sports & Recreation, Retail, Finance, Entertainment, and Technology. She is solutions-oriented and brings a profound understanding of the media and marketing landscape. Rocio consistently knows what it takes to create impactful work in both content and digital commerce.
Nurin Jeffry
Sr. Executive
Prompts that move me
My prompt is to effortlessly link businesses with their customers, acting as the subtle thread that keeps their messages and values in sync.
Wendy Liang
Sr. Content Creator
Prompts that move me
Creating content that connects and inspires is my Prompt. I love mixing strategy and creativity into compelling narratives.
Be it a video, a social media post, or a write-up, my goal is always to produce content that resonates and brings value.
Natasha Orri
Marketing Executive
Prompts that move me
My prompt is achieving successful results by understanding clients’ needs and keeping the broader vision in mind. I like to bring things together and make it happen!